The Effect of Technology Adoption on Employees Performance and Customers Satisfaction: The Case of Bank of Abyssinia East Addis District
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Date
2024-06-02
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A.A.U
Abstract
The emergence and advancement of technology are a major success factor in any economic
activities; especially in financial institution like bank technology adoption plays a significant
role.the main aims of this study was to determine the effect of technology on custome satisfaction
and employees performance on private banking industry, In order to determine the study used
technology adoption as independent variable with customer’s satisfaction and staff productivity
as dependent variable for a measurement tool. The study was conducted in bank of Abyssinia
east Addis district. Data was collected by distributing structured questionnaires and analyzed by
using SPSS version 25.0. It used t-statistics tests to indicate the significance of independent
variable over dependent variable. Additionally, the study employed simple linear regression to
determine their impact. The findings revealed to have a positive significant effect of technology
adoption on customer’s satisfaction and employee’s performance. The study recommended that
banks should invest heavily in developing technologies to improve customer satisfaction and
employee’s performance.