A Study of Framing of Good Governance Issues in Fana Broadcasting Corporate
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Date
2014-06
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Addis Ababa University
Abstract
Good governance has been a key concept for democratic development in many countries around
the world during the past few decades. Ethiopia is one of those which have embraced the idea
and media has indispensable role of toughening public participation on it. To this end media is
expected to give adequate coverage to good governance issues.
The purpose of this study was to examine how the Fana Broadcasting Corporate (Fm98.1 ) news
framed good governance issues during the period of six months (Oct1/2013 -March 301 2014).
The extent of the coverage, priority offered and sources used in the news were examined.
Framing theory was mainly used as a theoretical framework for the study. Th is study is a
descriptive design whereby both quantitative and qualitative methods were applied. Content
analysis of the news collected by systematic random sampling technique over the period under
consideration was the pr incipal method used. In-depth interviews with journalists involved III
framing of good governance news considered were also used to support the content analysis.
The findings of the research revealed that moderate coverage, was given to good governance
issues as could be observed from proportion of issue specific or exclusive stories identified by
the content analysis. The media has made efforts to prioritize good governance issues in the news
and to attribute significance and influence public awareness of the issues by offering moderate
time coverage and placement.
The leading element of good governance issues of the story during the discussion of good
governance in the program was accountability and failed in enterta ining the questions and
comments of the public through their point of view adequately.
More than half of themes of the news focus on critics of weak performance of government
institutions. More than half of the sources quoted in the news analyzed were based on interview
with beneficiaries and ordinary people, consultation of experts, observations. The economic
frame was dominantly used in the news. Prognostic frame was the second dominantly applied
fi'ame in the news. The study concludes that FBC FM 98.1 not failed to play its role in
enterta in ing good governance issues in the news presentation. However, in framing contents the
media cannot include all angles rather focus on certain elements of good governance.
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Keywords
Fana Broadcasting Corporate, Fm98.1 news