Technological Innovation and New Product Introduction: The Case of Ethiopian Metal Development Institute

dc.contributor.advisorBogale, Mengistu(PhD)
dc.contributor.authorLakew, Mesfin
dc.date.accessioned2019-11-05T08:47:49Z
dc.date.accessioned2023-11-04T14:25:52Z
dc.date.available2019-11-05T08:47:49Z
dc.date.available2023-11-04T14:25:52Z
dc.date.issued2019-06
dc.description.abstractOrganizations ability to continuously innovate its product is essential to its business success. Also, firms’ survival and improved performance hinge on introduction of innovative new products. This study is a product-oriented project which is focused in technological innovation and/or new product development and introduction process for Metal Industry Development Institute, an institute which offers innovative new products to the Metal and Engineering Industries. The objective of the study is to find and develop a framework which would clarify the entire product development and introduction process and increase the success rate on the new product launches. This study proposes elaborated guidelines which the institute could follow in its product development and introduction process. The product introduction plan was developed based on the Booz, Allen and Hamilton (1982) model, which is a reliable and successful method, used in different successful new product development cases. The Booz, Allen and Hamilton (1982) model was adopted according to the institute´s strategy. The researcher hopes that the final results could help the institute to have a clear understanding of each stage in the product introduction process and implement each of these stages in accordance with the type of the project or new product development strategy. The study also suggests that a research opportunity exists in implementing or testing of the proposed framework. It also be useful to open the door for academic research so as to determine the impact of this study on both practice and researchen_US
dc.identifier.urihttp://etd.aau.edu.et/handle/123456789/19830
dc.language.isoen_USen_US
dc.publisherAddis Ababa Universityen_US
dc.subjectTechnologicalen_US
dc.subjectNew Product Developmenten_US
dc.subjectInnovationen_US
dc.subjectNew Product, Introductionen_US
dc.titleTechnological Innovation and New Product Introduction: The Case of Ethiopian Metal Development Instituteen_US
dc.typeThesisen_US

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