Technological Innovation and New Product Introduction: The Case of Ethiopian Metal Development Institute
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Date
2019-06
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Addis Ababa University
Abstract
Organizations ability to continuously innovate its product is essential to its business success.
Also, firms’ survival and improved performance hinge on introduction of innovative new
products. This study is a product-oriented project which is focused in technological innovation
and/or new product development and introduction process for Metal Industry Development
Institute, an institute which offers innovative new products to the Metal and Engineering
Industries. The objective of the study is to find and develop a framework which would clarify the
entire product development and introduction process and increase the success rate on the new
product launches. This study proposes elaborated guidelines which the institute could follow in
its product development and introduction process. The product introduction plan was developed
based on the Booz, Allen and Hamilton (1982) model, which is a reliable and successful method,
used in different successful new product development cases. The Booz, Allen and Hamilton
(1982) model was adopted according to the institute´s strategy. The researcher hopes that the
final results could help the institute to have a clear understanding of each stage in the product
introduction process and implement each of these stages in accordance with the type of the
project or new product development strategy. The study also suggests that a research
opportunity exists in implementing or testing of the proposed framework. It also be useful to
open the door for academic research so as to determine the impact of this study on both practice
and research
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Keywords
Technological, New Product Development, Innovation, New Product, Introduction