The Practice and Challenges of Using Facebook in Public Relations of Some Selected Bureaus of Oromia Region
| dc.contributor.advisor | Shiferaw, Teshager (Phd) | |
| dc.contributor.author | Tariku, Kasahun | |
| dc.date.accessioned | 2020-08-27T07:22:06Z | |
| dc.date.accessioned | 2023-11-08T13:39:17Z | |
| dc.date.available | 2020-08-27T07:22:06Z | |
| dc.date.available | 2023-11-08T13:39:17Z | |
| dc.date.issued | 2020-06 | |
| dc.description.abstract | The aim of this study is to identify the practice and challenges of using Facebook in public relations in bureaus of Oromia Region. Qualitative methodology is used in the study. The data used in the research were collected using semi structured in-depth interview and Facebook content analysis. Purposive sampling is used to select three bureaus from bureaus of Oromia Region. Five public relations practitioners have participated in the in-depth interview. One face to face and four phone call interviews were conducted. The findings indicate that all the selected bureaus use Facebook often as PR tool; however there is more one way communication resulting in less interaction to increase the relationship and foster closer relationship between the organization and its public. Poor internet connection, fake Facebook accounts, dissemination of bureaus information on personal Facebook pages of the officials are among the challenges PR practitioners | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/22143 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | AAU | en_US |
| dc.subject | challenges of using Facebook in public relations in bureaus of Oromia Region. | en_US |
| dc.title | The Practice and Challenges of Using Facebook in Public Relations of Some Selected Bureaus of Oromia Region | en_US |
| dc.type | Thesis | en_US |