The Role of Entertainment-Education in Changing Behavior of the youth in Ethiopia: The Case of "Menta Menged" Radio Serial Drama
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Date
2009-09
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Addis Ababa University
Abstract
This study attempts to explore the vilalrol e of entcrtainmcnt -education
towards the behavior change of the youth in Ethiopia. In doing so, the
research examines the impact of Menta Menged Radio Serial Drama in
addressing HIV / AIDS, Reprodu ctive Health and related youth issues. In
order to have a clear understanding of this issue, the researcher focused
in three technical schools in Addis Ababa and interviewed a number of
youth who have been involved in listener's group in different parts of the
country. As one of the quantitative research methods, a sample survey
based on questionnaire is used to collect data that can be tabulated and
presented in numerical forms . For the collection of data that cannot be
quantified as well as to substantiate data obtained through surv ey
questionnaire, a qualitative research method t.hat primarily focuses on
gro up discussion and m-depth interviews was conducted. To asses the
effect of the dram Berhan research and Development Consultancy's
resea rch on th e dram's effect was also analyzed. The findings of the
study reveal that the Sabido methodology based radio serial dramas are
found to be the most effective ways of intervention on raising you th
attitude, awareness, knowledge and gradually changing their behavior i n
regard t o the most pressing and contemporary issues such as
reproduclive health, HIV / AIDS l'l11d other socio -cultural educati onal and
economic issues. In th is regard, the Sabido based radio serial drama
Jvlenta Mened has a lot of impact on the youth as the data obtained in
this study ha s attempted to demonstrate.
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Keywords
Education in Changing Behavior