Analyzing the Practice of Corporate Social Responsibility in Mugher Cement Factory, in Relation to Strategic Public Relations
No Thumbnail Available
Date
2019-12
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
AAU
Abstract
This research analyzes the practice of Corporate Social Responsibility in Mugher Cement Factory, in relation to strategic public relation. It assesses the benefits and challenges of practicing CSR in Mugher Cement Factory. Literatures on corporate social responsibility in relation to strategic public relation are discussed based on the research objectives. The research is carried out both qualitative and quantitative using mixed approaches: primary and secondary data were part of the study. Under the qualitative approach, data gathering tools such as document analysis: brochures, photos, event data, newspapers, magazines, videos, reports, rule and regulations and websites were included. The interview was made with Mugher Cement Factory management members (CEO, IT and change management director), school principals, community representatives, kebele administers and managers .Chanchu Woreti, Mugher 01 and Reji Mekeda kebele managers, DA (development agents), various community leaders and members ranging from 10-15 were participated in the group discussion. In quantitative approach questionnaires were distributed to 342 households and 308 were collected on the given time. The overall findings of Mugher Cement Factory CSR have strong points with few limitations. The factory performs different activities to fulfill corporate social responsibility of the surrounding kebeles. It supports the community on human and environmental protection, and social supports. In relation to transparency and accountability, the factory participate the administration, community and their representatives continuously to assure its sustainability. Based on the findings the following recommendations are forwarded. Corporate social responsibility program should be owned by the community: Information should be free because each community member can contribute a lot in his or her way to the factory development. Mugher Cement Factory needs to engage in serious commitment to promote responsible and perform promises of the community.
Description
Keywords
Social Responsibility in Mugher Cement Factory