Practices of Religious Tourism Development at Adadi Mariam Rock Hewn Church, South West of Addis Ababa

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Addis Ababa University


Religious tourism is a form of tourism in which tourists are engaged initially for religious purposes and it expresses the desire of people to move from their place of residence to another place they considered as sacred. This thesis focuses on assessing the practice of religious tourism development at Adadi Mariam Rock-Hewn Church, southwest of Addis Ababa. This study applied a cross-sectional research design in line with a mixed research approach. The researcher used both primary and secondary data. The primary data was gathered using interview for 9 key informants from Oromia Bureau of Culture and tourism staffs, Woreda tourism bureau staffs, community elders, church administrator, Self-administered questionaries’ was prepared for 163 local and foreign tourists using non-probability purposive sampling, the data collection from foreign tourists was taken place through email, a personal observation was undertaken with the help of the checklists which focuses on checking the tourism services and products available at Adadi Mariam, checking the tourist facilities and infrastructures. The data was analyzed using Narrative and thematic types of data analysis. The findings of the study showed that Adadi Maraim Rock Hewn church is a destination that can attract religious and non-religious tourists; the church has spiritual tourism resources that attract tourists to the destination. But religious tourism in Adadi Mariam has been less developed due to the following challenges; poor infrastructure, lack of coordination among stakeholders and concerned bodies, less attention given to the destination, lack of awareness, limited diversification of tourism products and services, and focuses on a single tourism product, lack of digital promotion and limited technological infrastructure, unwise resource conservation were among the challenges. Therefore, it’s recommended that the relationship between stakeholders and concerned bodies should be improved, Infrastructural development would be the key, product diversification is necessary and wise conservation is needed.



Religious tourism, Adadi Mariam Rock Hewn Church, Tourist infrastructure and facilities, Tourism Products and Services