Internal Communication: A Key Teamster of Organizational Success – The Case of Bank of Abyssinia
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Date
0025-04-09
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Addis Ababa University
Abstract
In today’s competitive and globalized business environment, effective internal communication is increasingly recognized as a critical factor for organizational success. This study explores the role of internal communication in achieving organizational goals at the Bank of Abyssinia (BoA), with a focus on how information flows between management and employees, communication channels used, and the overall effectiveness of these processes. Grounded in Organizational Culture Theory, particularly the work of Edgar Schein, the study highlights how shared values, norms, and communication practices shape organizational behaviour and performance. Using a descriptive research design that integrates both qualitative and quantitative methods, data were collected through surveys to assess employee perceptions and the current communication system at BoA. Findings revealed a high level of satisfaction with the content, flow, and relevance of internal communication (average agreement rate of 79.45% and satisfaction score of 83.19%), though clarity, feedback management, and reliability showed room for improvement. The study identifies both formal and informal communication practices, stressing the need for two-way communication, digital platforms for feedback, and collaboration with the Labor Union to ensure inclusive and well-informed internal discourse. It also emphasises the need for a structured internal communication plan that considers employee diversity and avoids inconsistent messaging. The research addresses gaps found in earlier studies that overlooked the role of informal channels and the employee perspective on communication effectiveness. By strengthening its internal communication strategies, BoA can further align its vision, mission, and strategic goals with employee engagement and operational efficiency. Ultimately, this study contributes to the broader understanding of how strategic internal communication enhances organizational culture, employee motivation, and overall performance.