The Role of Strategic Firm Resources on Organizational Performance: A case study in Brewery Industry in Ethiopia
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Date
2023-06-03
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A.A.U.
Abstract
A firm’s resources have a critical role in the firm's overall functionality and existence in the market competition. The research aims to investigate the effect of human capital and technological competence of companies on the organizational performance of selected Ethiopian Brewery companies. This study used quantitative and qualitative (mixed) approaches to investigate the firm’s resource and performance association by taking 6 brewery companies in Ethiopia. The study used both primary data sources like structured questionnaires, observations, and secondary data sources like reports, online websites, journals, articles, and books. Pilot testing and different statistical validations are used to validate the result such as reliability, collinearity, linearity, and fit tests. The result indicated that the firm resources and organizational performance is associated well based on the current empirically study. Human capital has a significant positive effect on the company’s performance. Similarly, companies’ technology competency had a positive significant effect on the company's performance. The combined resources of this human capital and the technology of firms have an affirmative and significant influence on the firm performance in the case of Ethiopian brewery companies. Furthermore, The author of the current study recommend further future study by including other factors that affect organizational performance and also to investigate a better measurement method for the dependent variable(Organizational performance).