Factors Affecting the Performance of Micro and Small Business Enterprises: Examining with the Moderating Role of Organizational Context Factors
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Date
2021-11-15
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A.A.U
Abstract
Small business enterprises are important forces in generating employment and
more equitable income distribution. The aim of the study is to assess the major
factors that affect the performance of micro and small business enterprise with
the moderating role of organizational context factors in Addis Ababa, Kirkos
Sub-City. For this purpose, an explanatory type of research approach has been
employed to carry out the study. The researcher uses largely quantitative
approach and supplements it with descriptive and explanatory research
approaches. The researcher has employed random sampling technique to draw a
representative sample from the population under study. The necessary data has
been collected using both primary and secondary sources. For the purpose of
analysis, the collected data has been tabulated and using version 20 Software
Statistical Packages for Social Science (SPSS) descriptive, explanatory and
inferential statistical tools have been applied. The result of the analysis shows
that the moderator variable organizational factors positively affect the
relationship between the dependent and independent variables of the study, the
descriptive analysis indicates that although there are positive attributes relating
to MSEs there are also some short cummings as well and that government
support must be ratcheted up.