Management

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Browsing Management by Subject "Addis Ababa"

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    Assessment of Marketing Practices of Selected Microfinance Institutions in Addis Ababa
    (A.A.U, 2007-07) Damtew, Tewodros; Belwal, Rakesh (Dr)
    In Ethiopia the institutionalized microfinance industry is a relatively a new phenomena and development. It was formally legalized in June 1996 under the proclamation 40/ 1996 and to date, the industry has grown to service some 721,100 clients (based on data made available at the end of June 2003) with an estimated national market penetration of 7% . The industry continues to develop, evolve and face many new challenges in a market that is currently supply -driven. However, as the marketplace develops the microfinance institution (MFI) will increasingly need to identify customers' needs, aspirations and demands, if it wishes to achieve sustainability. Indeed, some MFLs are already attentively beginning to explore the need of customers, for example, develop new products to meet changing market needs . For this project, even through there are several research methodologies, but in the current circumstance and considering the nature of the topic under review, it was considered appropriate to use exploratory research technique. This approach would allow defining the parameter and the background in which marketing exists, enabling to uncover the salient points that are relevant and to a fuller understanding of the environment. because of the complex nature of the subject, it was also felt that individual interviews would provide a greater depth and richness of information than if alternative methods were used e.g. postal questionnaires . Finally, structured questionnaires, for senior officials, and operation employees of selected MFIs were used to ensure consistency throughout the program, using a variety of open and closed questions. The research findings , detailed in this study, are based, where appropriate, on the responses to the interview and the main issues raised by the MFIs together with a number of examples that interviewees have highlighted . The interviews were analyzed under each of the major set of marketing criteria. The microfinance industry is service-oriented industry, in exchange for a fee (interest rate), the customers either borrow or lend money from or to the MFI. If the customers are satisfied with these services, they will continue to use them and thus the ultimate success of the MFI business depends on its ability to service the customers' needs, wants and demands. Largely, for MFIs, marketing is about understanding the customer and how to retain their business. This simply means that the MFI needs to focus on defining its target markets, its market share and its size in its chosen market place. MFI then needs to clearly identify if its product line effective meets the perceived needs of its current and poetical customers. Marketing includes the entire element motioned above, as well as a number of others and they all fall under the marketing planning process. The final outcome is documented in strategic marketing plan. In strategic marketing plan, one would expect to clearly identify the organization's objectives' resources, timing and responsibilities. For the purpose of this exercise, the possible barriers to entry into the market place were ignored. Indeed those that may exist are relatively low. All potential sponsors of MFIs are free to enter into the marketplace. The minimum capital investment requirement is 200,000 birr (23,255 USD) and current legislation preventing forging capital owners from investing directly in MFIs are also important and additional barriers. However, to date, none of these barriers have been shown to be of any real significance.
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    Critical Evaluation of Process and Marketing Management of Addis Ababa SPA Services (Addis Ababa Filwoha)
    (A.A.U, 2007-08) Assefa, Ashenafi; Shibre, Zewdie (Dr)
    Addis Ababa Filwoha, one of a long established service providing firm in the country Observations and a well deigned questionnaire are employed, to do so Customers find few thing as per their expectation. The price is affordable & information is provided about facility location, though only in Amharic .the customers like to use the shower service & they are satisfied with the quality of the soap. The outstanding problem is the long waiting hours. There IS a noticeable service inconsistency. Toilettes are not available in all rooms. The existing ones are not in proper condition. Waiting customers are left with out entertaining things, there is even lack of chairs. The service consistency is also evident in cleaning the rooms, towels, treating customers, room conditions. For all these customers are ready to switch to another service provider the moment one is available
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    Determinants of Hotel Selection by International Business Guests the Case of Star Rated Hotels of Addis Ababa
    (Addis Ababa University, 2018-02) Girum, Girma; Workneh, Kassa (PhD)
    Despite significant share in room occupancy, little is understood concerning factors influencing selection of hotels by international business guests of rated hotels in Addis Ababa. By comprehending to guests’ criterions of selection, hotels can achieve repeat and also get new business. Otherwise, then they must be ready to endure low occupancy levels and eventually diminished business. The study aimed to identify the factors for hotel selection, level of their importance and future expectations regarding these factors by international business guests. The research is beneficial to mainly hoteliers in gaining a superior understanding of the elements influencing guests’ hotel selection. The study adopted a cross-sectional descriptive survey design. Respondents were systematically selected from the hotel they stayed in for one or more nights. By considering hotels’ average daily occupancy, sample of 272 was taken. Primary data was collected by a structured questionnaire and analyzed by the use of SPSS version 22. The analyzed data was presented in the form of tables, graphs, histograms and pie charts. The findings indicated that, hotel’s location matters most in business guests’ hotel selection with (μ=4.72, sd. =0.35). Additionally, hotels’ location and price need to be improved for business guests’ next visit. The study recommends that hoteliers should do their best in making their property preferable by meeting attributes guests deem as important. This could be done by making the hotel easily accessible for different transportation modalities and prioritizing hygiene issues of the premises. They also need to take a gaze of their pricing system which guests wish to see improved for their next trip.
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    Perceptions on Employee Resourcing Practices in the Case of Asmen and Steely Rmi Manufacturing Plcs in Addis Ababa
    (A.A.U, 2019-05) Senait, Teklemariam; Tekalign, Nega (Phd)
    The study was designed to examine the perceptions on employee resourcing practices of ASMEN AND STEELY RMI Manufacturing Private Limited Companies (PLCs) in Addis Ababa as a case study. The research design is descriptive in its nature, purposive sampling approach was adopted and quantitative data was collected as a primary data source using questionnaire. Using SPSS version 20.0, the collected data was summarized and analysed by descriptive statistics. The result then was presented in the form of tables followed by discussions for further interpretation on the findings. Key findings include presence of Employee Resourcing Practices of Recruitments and Selection and learning and development practices with moderate level of practice. Even if the practice found to be moderate, it needs improvement since there is a gap in the implementation of policies and practices.