Determinants of Hotel Selection by International Business Guests the Case of Star Rated Hotels of Addis Ababa
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Date
2018-02
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Addis Ababa University
Abstract
Despite significant share in room occupancy, little is understood concerning factors
influencing selection of hotels by international business guests of rated hotels in Addis
Ababa. By comprehending to guests’ criterions of selection, hotels can achieve repeat and
also get new business. Otherwise, then they must be ready to endure low occupancy levels
and eventually diminished business. The study aimed to identify the factors for hotel
selection, level of their importance and future expectations regarding these factors by
international business guests. The research is beneficial to mainly hoteliers in gaining a
superior understanding of the elements influencing guests’ hotel selection. The study
adopted a cross-sectional descriptive survey design. Respondents were systematically
selected from the hotel they stayed in for one or more nights. By considering hotels’
average daily occupancy, sample of 272 was taken. Primary data was collected by a
structured questionnaire and analyzed by the use of SPSS version 22. The analyzed data
was presented in the form of tables, graphs, histograms and pie charts. The findings
indicated that, hotel’s location matters most in business guests’ hotel selection with
(μ=4.72, sd. =0.35). Additionally, hotels’ location and price need to be improved for
business guests’ next visit. The study recommends that hoteliers should do their best in
making their property preferable by meeting attributes guests deem as important. This
could be done by making the hotel easily accessible for different transportation modalities
and prioritizing hygiene issues of the premises. They also need to take a gaze of their
pricing system which guests wish to see improved for their next trip.
Description
A Thesis Submitted to Addis Ababa University, College of Business and Economics, in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration (MBA)
Keywords
Addis Ababa, Business guest, Hotel selection, Star rated hotels