Browsing by Author "Tibebu, Assefa"

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    The Effect Of Online Marketing On Customer Satisfaction In The Hotel Industry: The Case Of Five Star Hotels In Addis Ababa
    (Addis Ababa University, 2018-11-16) Tibebu, Assefa; Mesfin, Tewodros (PhD)
    Online service quality has been found to be an important input to customer satisfaction of online marketing. This study follows a modified model of Swaid and Wigand that examines the relationships among the dimensions of e-service quality and customers’ satisfaction to assess the online services quality tools and its effects on customers’ satisfaction toward the Ethiopian five stars hotel websites. The research was conducted by administering 246 forms of questionnaires and 46 interviews. The findings discovered a positive significant effect between the dimensions of online services quality tools and customers satisfaction exceptReliability (system safety) which is negatively correlated with satisfaction. Website information quality, quality customer service and interactivity (contact) have the most important dimensions contributing to the customer satisfaction while trust and efficiency (system convenience) has the least dimensions contributing to customer satisfaction. The results of the study contribute to enhance the insights for the managers of the hotels how improve the quality of their online service quality tools in their websites
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    Pedestrian Energy Harvesting System from Walkway of
    (EiABC, 2018-08) Workneh, Brook; Tibebu, Assefa
    Addis Ababa is a primate city that needs enormous amount of energy to up keep the socioeconomic development. The frequent black out are signs for looking other alternatives of energy. One of the on-site energy alternatives could be harvested from the pedestrian flow in the city. This flow could be used to harvest and augment its energy supply. Thus, in this work a mechanism that utilizes the dense pedestrian flow for energy generation has been sought for and tested at laboratory scale. After analyzing the pedestrian flow at Aratkilo, Piassa and Mexico and determining their number of pedestrian with in a specific set of time or the Pedestrian Level of Service (PLOS), a machine has been constructed. Parts of the selected streets with PLOS level ‘D’ (15-20) pedestrian foot per minute(PF/M) and ‘E’ (20-25 PF/M) were found to be fit for the system Since PLOS of “A”, “B” and “C” are not dense enough and “F” is too congested for the system.. Street vending, street furniture, queuing and platooning affected walking experience and speed of pedestrians as well as the feasibility of the system. The prototype has been tested and modified at the laboratory and the result has shown that an average of 0.21 (p=2.50954E-20) electric volt for the first group with weight range of 49 -78 kg and 0.2 (p= 1.1495E-25) for the second group of weight range of 54-76 kg has been harvested. This work has demonstrated that pedestrian flow in the main and secondary centers of the city if channeled properly could be a good source of on-site renewable energy for a city aspiring to be sustainable. It also indicates the need for integrated urban design solution for urban challenges. .