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  1. Home
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Browsing by Author "Tefera, Tamirat PhD"

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    Airport Shopping: Practices and Motivations of Transit Passengers at Addis Ababa Bole International AirPort, Ethiopia
    (Addis Ababa University, 2021-07) Buzuwork, Ayenachew; Tefera, Tamirat PhD
    The number of passengers carried by Ethiopian Airline has climbed to roughly 12 million, with 8 million or 70% of these being transit passengers. These promising numbers of travelers provide a huge opportunity for airport shopping tourism. However, it is neglected by researchers, hence; the purpose of this study was focused on the motivation, practice and the influence of socio-demographic characteristics of transit passengers on their shopping behaviors at Bole International Airport. A cross-sectional design and mixed method approach (both qualitative and quantitative) descriptive surveys were utilized in a research. Data was collected from 18 interviews and 387 questionnaires of transit passengers using convenience sampling. Qualitative data were analyzed using thematic analysis and social practice theory framework and inferential statistics for analyzing quantitative data processed via using Statistical Package for Social Sciences (SPSS).more specifically, quantitative data were analyzed via Kruskal Wallis Test, Independent sample Mann Whitney U-Test and Chi-square test of independence. The findings revealed that the practice of transit passenger shopping practice consists of three interconnected elements: material, competences, and meaning. The most frequently mentioned material aspects include the cosmetics, perfumes, duty-free liquors, chocolates, and souvenirs. Furthermore, the study also reveal that five shopping motive factors of transit passengers, such as “Airport associated motivation “and “Hedonic motivation”, accomplishment motivation, utilitarian motivation, and “social motivation” were identified using principal component analysis (PCA). In addition, socio-demographic factor such as age, gender and marital status have significant influence on shopping motivation at the airport. In conclusion, retailers and airport shopping area management should place a high priority on these characteristics in order to maximize their effectiveness of transit passenger shopping practice. Hence; airport management should plan renovations on shopping design, number of shops and variety.
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    Assessment of Current Practices Contribution and Challenges of Tourism Insured in Ethiopia
    (Addis Ababa University, 2021-02) Bekele, Yordanos; Tefera, Tamirat PhD
    Tourism insurance, which refers to a type of insurance that covers the costs and loses associated with traveling. It is usefull protection for those travelling domestically or abroad. It plays an important role in tourism development in many countries. Nonetheless, its practice and contribution to tourism development in Ethiopia is hardly researched. Hence, it is imperative to examine this overlooked theme in an Ethiopian context. The purpose of this study is to investigate the current practices, contribution and challenges for the wider application of tourism insurance in Ethiopia. This study is a survey type and was carried out by analyzing qualitatively the collected data from insurance companies managers, tourists and tourism suppliers such as tour operators and, travel agency managers found in Addis Ababa. The research participants were selected using a purposive sampling method. A total of 14 respondants in-depth interviews were conducted with respondents from insurance companies as well as travel agencies. The results of the study show that the most important factors affecting the role of tourism insurance in tourism development are the insufficient development of tourism resources in the area, lack of financial resources, poor general infrastructure and lack of awareness. The current practices of tourism insurance and its contribution for tourism development in Ethiopia are also revealed in this study. It is concluded that the practice of tourism insurance is currently low. Hence, it is recommended that tourism insurance operating in the tourism sector should be encouraged to provide sufficient insurance packages to tourism service providers as well as tourists, both domestic and internationals. The study also paves the way for future interested researchers to conduct a thorough on the role of tourism insurance in the development of tourism by applying rigorous quantitative techniques.
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    Heritage Conservation and Sustainable Tourism Developmnet Practice in Zege Peninsula, Bahirdar, Ethiopia
    (Addis Ababa University, 2021-02) Asnakew, Kidist; Tefera, Tamirat PhD
    This thesis focuses on assessing heritage conservation and sustainable tourism development practice in Zege peninsula mainly in UraKidaneMihret Monastery. The study employed descriptive research design in line up with mixed research approach. Questionnaire, interview and observation were instruments used to collect data. For the questionnaire, 157 international as well as domestic tourists and 8 key informants for interview (3 monasteries‟ monks, 3 experts from culture and tourism office and 2 from local community representatives) were selected using purposive sampling method. The collected quantitative data were processed using SPSS version 24 and analyzed using descriptive statistical tools such as frequency, percentage and mean analysis. The qualitative data were also analyzed using narrative analysis. The findings of the study revealed that conservation practice in the area is in a poor condition that means no consideration has been given in the maintenance practice and there is no visitor controlling system during the time of visiting the heritage. Although the churches and the monasteries of the Zege Peninsula have played immense contributions, there are some common problems such as handling cultural heritages, lack of restoration and conservation. Immovable heritages with wall paintings are also going to be damaged because of the lack of professional painting conservators. The findings of the study indicated that the area has unique cultural heritages and the scenic beauty of the environment is the source of attraction .The area has also considerable potential for the development of tourism. Therefore, the researcher forwarded implementing well planned tourism product development for practicing different tourism activities like building infrastructure and promotion to the area. The government authority should be informed the relevance of practicing conservation or management that can maintain and improve the environment in various ways such as conservation of natural areas, historical and archaeological sites. Moreover, it is necessary to improve infrastructure and awareness of practicing manageable tourism development in Ura Kidane Mihret Monastery of Zege peninsula
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    Heritage Politics and its Implications on Heritage Tourism the Case of Emperor Minilik II Monument and Red Terror Museum
    (Addis Ababa University, 2021-02) Engida, Addisu; Tefera, Tamirat PhD
    Heritage can be understood as an important political and cultural tool as well as empowering discourse in defining and legitimizing the identity, experiences and social / cultural position of a society. In Ethiopia also in three consecutive regimes different statues were erected to represent the political system of the time. On the other hand it is important to recognize Heritage tourism as the world’s most important segment of tourism with multi billion dollars revenue. As far as the type of research is concerned, this study employed a qualitative research approach and used a combination of descriptive and explanatory inquiries. Research findings based on data from both primary and secondary sources of information are presented under sections and subsections reflecting the thematic analysis of the data. As to respondents, in different regimes and different political ideologies, heritages will have different interpretations. Following that politics can have both positive and negative relation with heritages as politicians will favor and take a good care of those heritages that can add value for their political ideologies and disfavor those which are against their ideologies. This is because in the long history of multi-ethnic Ethiopia, politics fell under the control of few. On the other side, respondents who are not politicians mention political interpretation can affect heritages for good and for bad. Beyond that the interpretation given can make heritages the property of all not of a certain group. These two heritages are exposed to different political disputes because of politics and heritages attachment. Heritage and cultural tourism is becoming a multibillion-dollar activity in spite of the fact that they are interwoven with politics. Heritage tourism is not only of economic significance but also stands out for having an important role to play with the facilitation of reconciliation, inclusiveness, commemoration and the formation of a national identity. Whilst it is important to address heritage issues through all those ways, as long as there are people or groups who are using heritages as tools of political sabotage and used to amplify their political interest, heritage politics issues need to be addressed. The Government should open up political and social vacuums particularly for those who hold different perspectives, before they are forced to reflect it in wrong ways. Finally, society should be mindful enough to hear and accept from the professionals who are specialized on the issue of heritages than fraud politicians.
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    A Study on Practice, Opportunities and Challenges of Stopover Tourism in Addis Ababa, Ethiopia
    (Addis Ababa University, 2021-12) Kifle, Befkadu; Tefera, Tamirat PhD
    This thesis was conducted with the objective of an Assessment of stopover tourism practice, challenges and opportunities of stopover development in Addis Ababa as Stop Over. For achieving the objective of the study, both primary and secondary data source were generated by employing qualitative and quantitative methods. Purposive and stratified simple random sampling techniques were used to select the respondents. As the research approach employed here are a mixed methods research approach, the researcher used key informant interviews. The quantitative data was analyzed using frequency and percentage when appropriate while qualitative data was used to triangulate and confirm the study. The study identified various challenges which affected stopover tourism development the major once are political instability, covid 19, lack of promotion tourist attractions and lack of skilled man power. Whereas there are also opportunities that helps the development of stopover tourism in Addis government support for the growth of the sector, well known(international hub) airlines, development of new tourist attractions, cooperation to work together between tourism Ethiopia and Ethiopian airlines. The researcher recommends gov‘t should pay special attention on stability of the city and build country image, gov‘t and other stakeholders should raise their promotional budget, continuous trainings and short courses for tour guides should be provided. At last hotel, transport services providers, tour and travel agencies should update and go in line with the current technological advancements.

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