Browsing by Author "Seifu, Yordanos"

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    The Demographic Transition, Youth Potential and Development Nexus in Ethiopia: Dividend or Burden?
    (Addis Ababa University, 2010-06) Seifu, Yordanos; Adinew, Berhanu (PhD)
    The thes is addresses the demographic tran si tion potential in Ethiopia and the poss ibility of capturi ng the demographic di vidend observed in some East Asian COllntri es. as well as. suggests mechan isms to facilitate this possible opportunit y. It is based on the " Spectrum" Projection Model covering the period from 1994 to 2050. The age structure of the Ethiopian popu lation has remained chi ld and youth dominated for along time now. but wi th recent incipient ferti lity decline ex pected to be expedi ting. Ethiopia's demographic profile wi ll see considerable shift in the nex t four decades.Education and employment indicators witness that despite striking improvements in primary educat ion and modest decline in unemployment rate past years. there is still huge unemploymcnt rate and low secondary school enrollment. as well as. wide gender disparity in both secondary educa tion and formal employment. Proj ecti ons under three different fertility scenarios re veal that fertility plays multiple roles in boosting Ethiopia to rcap the clemographic di vidend through; reduci ng population size. changing the age structure and raising the sta tus of womCn. Thus it will determine Ethiopia's future development coursc including its prospects of joining Middle Income Countri es. This requires the government to allocate more funds for family planning sen'ice provision and diffu sion of small family norm in its development strategy as well as establi shing quality institution including evalu ati ng the old population poli cy of Ethiopia.Nonethelcss. the demographic dividend is not au tomati c. nor does the window of opportu nity lasts forever. l-lence it can be reaped if pol icics and programs in countries at the incipient stages of the demographic transition are focused on the needs, aspi rations and expectations for a growing bulge of young people. These preconditions. among ot hers. include training and job crea tion for YOll th. quality and elTicient educational ~ys le lll . agri cu ltural moderni zation and intensifica tion. labor intensive production technology. healthier li fes tyles, and institutional development s. Under business as usual scenario. however, the future is bleak and the youth would turn out to be given up burdens rather than grown up dividend.
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    The Demographic Transition, Youth Potential and Development Nexus in Ethiopia: Dividend or Burden?
    (Addis Ababa University, 2010-06) Seifu, Yordanos; Adinew, Berhanu (PhD)
    The thes is addresses the demographic transi tion potcntial in Ethiopia and the poss ibility of ca pturing the demographic dividend observed in some East Asian Countries, as well as, suggests mechani sms to fac ili tate this possible opportunity. It is based on the "S pectrum" Proj ecti on Model covering the period from 1994 to 2050. The age structure of the Ethiopian popu lation has remained child and youth dominated for along time now. but with recent incipient fe rtil i ty dec line expected to be ex pediting, Ethiopia's demographic profile will see considerable shi ft in the nex t ['our decades, Educat ion and employment indicators wi tness that despite striking improvements In primary ed uca tion and modest decline in unemployment rate past years. there is still huge unemployment ra te and low secondary school enrol lment, as well as, wide gender disparity in both secondary education and forma l employment. Proj ec tions under three different fertility scenarios reveal that fert ility plays multi ple roles in boosting Ethiopia to reap the demographic di vidend th rough; reducing population size, changi ng the age st ructure and rai sing the status of women. Thus it will determine Ethiopia 's future development course including its prospec ls of joining Middle Incoilic Countr ies. This requires the government to al locate more funds for fam ily plann ing service provision and diffusion of small fam ily norm in i ts development stmtegy as well as establ ishing quality institution including evalu ating the old popul ation policy of Eth iopi a. Nonetheless, the demographic di vidend is not automatic. nor does the window of opportunity lasts fore ver. Hence it can be reaped if policies and programs in countries at the incipient stages of the demographic transition are focused on the needs, aspirations and expectations for a growi ng bulge of you ng people. These precondi tions. among others, incl ude training and j ob creation for youth. quality and efficient educational system, agri cultural moderni zation and intensificat ion, labor intensive production technology, health ier lifestyles. and in st itutional developments. Under business as usual scenario, however, the future is hl eak and the youth wou ld turn out to be gi ven up burdens ralher than grown up di vidend.
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    Effect Of Brand Equity Dimensions On Consumer Purchase Intention: The Case Of Malt Brands In Addis Ababa
    (Addis Ababa University, 2020-07) Seifu, Yordanos; Workineh, Mesfin (PhD)
    The study was aimed to measure the effect of brand equity of Malt Brands on purchase intention by utilizing Aaker’s customer-based brand equity model. Four dimensions namely brand awareness, brand association, perceived quality & brand loyalty were used in order to conduct the study. Quantitative research design was implemented, where descriptive and explanatory research approach was applied. A sample of 371 respondents who had intention for purchase of malt beverages were selected by a convenience sampling method and data was collected through a survey questionnaire disseminated through Online survey tool intending to identify respondents purchase intention of malt brands in Addis Ababa. The results of correlation analysis demonstrate that all the predictors of purchase intention considered in this study had a positive significant relationship with purchase intention as well as within themselves at significance level of 0.01. The results of multiple regression analysis discovered that the four dimensions (brand awareness, brand loyalty, perceived quality and brand association) have a positive & significant influence on purchase intention. To build strong brand for malt beverages, it is recommended to work on consumer’s perception of the quality of the product and having customer loyalty programs that can change the perception of the consumers