Browsing by Author "Asegedew, Dereje"

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    Effects of Corporate Social Responsibility on Market Performance: The Case of Commercial Bank of Ethiopia
    (Addis Ababa University, 2017-06-19) Asegedew, Dereje; Negi, Rakshit (PhD)
    This paper aims at investigating the effect of Corporate Social Responsibility on Market Performance taking the case of the Commercial Bank of Ethiopia (CBE). The research implements more of a quantitative approach. The data collection mainly uses two types of questionnaires, one prepared for employees of the CBE and the other for customers of this same Bank. The analysis mainly concentrates on the data collected through employees’ questionnaire. The customers’ questionnaire and a report produced by the CBE on the Bank’s CSR practices have been mainly used to reinforce the findings extracted from the employees’ questionnaire. Three sets of independent variable have been tasted against one set of dependent variables. The dependent variable being achievement of Market Performance of the Bank , the independent variable are the actual practice of the Bank in CSR activities, the motive of the Bank behind CSR implementation and how the respondents view the overall accomplishment of the Bank’s CSR activities. It has been possible to see a significant positive relationship between the Bank’s CSR activities and the achievement of the business development targets
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    Effects of Corporate Social Responsibility on Market Performance: The Case of Commercial Bank of Ethiopia
    (Addis Ababa University, 2017-06) Asegedew, Dereje; Negi, Rakshit (PhD)
    This paper aims at investigating the effect of Corporate Social Responsibility on Market Performance taking the case of the Commercial Bank of Ethiopia (CBE). The research implements more of a quantitative approach. The data collection mainly uses two types of questionnaires, one prepared for employees of the CBE and the other for customers of this same Bank. The analysis mainly concentrates on the data collected through employees’ questionnaire. The customers’ questionnaire and a report produced by the CBE on the Bank’s CSR practices have been mainly used to reinforce the findings extracted from the employees’ questionnaire. Three sets of independent variable have been tasted against one set of dependent variables. The dependent variable being achievement of Market Performance of the Bank , the independent variable are the actual practice of the Bank in CSR activities, the motive of the Bank behind CSR implementation and how the respondents view the overall accomplishment of the Bank’s CSR activities. It has been possible to see a significant positive relationship between the Bank’s CSR activities and the achievement of the business development targets.