Effects of Corporate Social Responsibility on Market Performance: The Case of Commercial Bank of Ethiopia
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Date
2017-06-19
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Addis Ababa University
Abstract
This paper aims at investigating the effect of Corporate Social Responsibility on Market
Performance taking the case of the Commercial Bank of Ethiopia (CBE). The research
implements more of a quantitative approach. The data collection mainly uses two types of
questionnaires, one prepared for employees of the CBE and the other for customers of this same
Bank. The analysis mainly concentrates on the data collected through employees’ questionnaire.
The customers’ questionnaire and a report produced by the CBE on the Bank’s CSR practices
have been mainly used to reinforce the findings extracted from the employees’ questionnaire.
Three sets of independent variable have been tasted against one set of dependent variables. The
dependent variable being achievement of Market Performance of the Bank , the independent
variable are the actual practice of the Bank in CSR activities, the motive of the Bank behind
CSR implementation and how the respondents view the overall accomplishment of the Bank’s
CSR activities. It has been possible to see a significant positive relationship between the Bank’s
CSR activities and the achievement of the business development targets
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Keywords
Market Performance, employees