Analysis of Major Communication Challenges For Girls’ Educational Empowerment: The Case of Plan International Ethiopia’s Project, Guangua Woreda, Awi Zone, Amhara Regional State
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Date
2022-05
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Addis Ababa University
Abstract
The main objective of this study was to analyze major communication challenges for girls’ empowerment and attitudes of society towards girls’ empowerment. The study examined and analyzed the major communication challenges and barriers for girls’ empowerment, communities’ attitude towards girls’ empowerment, communication strategies for girls’ empowerment employed by Plan International Ethiopia and feasible communication strategies for girls’ empowerment. The study employed both qualitative and quantitative methods of research. 210 sample respondents were selected by systematic random sampling technique for survey questionnaire. Secondary sources, key informant interview and FGDs were also utilized for collecting the necessary data. Participants of key informant and interview were selected by using purposive sampling technique. Qualitative and quantitative data analysis procedures were employed for data presentation and analysis. It is found out that culture; lack of awareness and the actual social status of the girls are the main communication barriers in girls’ empowerment. Community conversation sessions and champions of change strategies in different clubs with active participations of girls were the main communication strategies of the project. Improved the level of accessibility of the project, existence of dynamic and reliable participation of different stakeholders and incorporate more girls who are outside of schools are the main areas of increasing the feasibility of communication strategies for girls’ empowerment.