Assessing the perception of Journalists on trend of Commercialization in the case of EBC Documentary Programs and Business News
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Date
2019-01
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Addis Ababa University
Abstract
This study is undertaken to assess the perception of Journalists on trend of Commercialization in
the case of EBC Documentary Programs and Business News. Fifty five participants (from EBC
and other four ministries) were selected by using multistage sampling. They were asked to check
level of their experience, department, and journalistic professionalism and ethics. The results are
analyzed using mixed method and the quantitative section is analyzed using SPSS version 20
computer software.
The results reveal that media commercialization has a negative relationship with the
commercialized TV productions credibility, social responsibility and journalistic professionalism
values, and journalist’s instrumentalist approach has a negative relationship with
commercialized TV productions credibility besides it is found out the absence of fixed budget
from government forced EBC to be financially dependent on sponsor’s and this situation
challenges the station’s journalistic ethics and professional values, furthermore sponsored
programs are more of promotional and violets the station’s editorial policy, and journalists
independence on content development . Clients primly sponsor EBC documentary programs and
news to promote their service and products and build a positive image of their organization. The
results are analyzed and interpreted from the viewpoints of previous researches, and conclusions
are drawn. This study suggests that EBC should give a critical emphasis for journalistic ethics
and professional values and government should fund the station to rescue the station from falling
for the interests of its clients.
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Assessing the perception of Journalists on trend