Factors Affecting Satisfaction of Exhibitors Participation in Trade Fairs/Exhibition Organized by Addis Ababa Chamber of Commerce and Sectoral Association
| dc.contributor.advisor | Workineh, Mesfin (PhD) | |
| dc.contributor.author | Shimeles, Sindu | |
| dc.date.accessioned | 2019-04-04T06:46:01Z | |
| dc.date.accessioned | 2023-11-04T14:07:50Z | |
| dc.date.available | 2019-04-04T06:46:01Z | |
| dc.date.available | 2023-11-04T14:07:50Z | |
| dc.date.issued | 2018-06-12 | |
| dc.description.abstract | The title of this research deals with factors affecting satisfaction of exhibitors participation in trade fair/exhibition organized by Addis Ababa Chamber of Commerce Sectorial Association (AACCSA). The study tried to answer the basic research questions to mention but a few are, what are the factors that affect satisfaction of exhibitors participation in trade fairs organized by AACCSA? What advantages do exhibitors achieve from their participating in the trade fair that has been organized by AACCSA? Keeping in mind the general objective of this study, identify the major factors that affect exhibitors’ satisfaction while participating in a trade fair/exhibition organized by AACCSA. The purpose of this study is to assess factors affecting exhibitors’ satisfaction during participation in a trade fair/exhibition organized by Addis Ababa chamber of commerce and Sectoral Association. This will lead to identify mechanisms needed to be employed to handle factors affecting exhibitors’ satisfaction and highlights on the promotion mix needed to be employed in the process of organizing an effective trade fair/exhibition. In order to undertake the research the target population used comprises participants from the Addis Ababa Chamber of Commerce trade fair/exhibition organized at the exhibition center in the year 2017. As per the participant's record of the Addis Ababa Chamber of Commerce International Trade Fair for the year 2017 the local enterprise's participants are 67 companies. In order to look for patterns and relationship between and/or among data groups descriptive and inferential (statistical) analysis are used on the processed data. This study was conducted by defining dependent and independent variables. The dependent variable was exhibitor satisfaction whereas the independent variables were information, place, welfare facilities services, a variety of products, quality of products. Regarding correlation analysis, the dependent and independent variables were associated with each other. In similar fashion, the study sought to establish how the dimension of exhibition satisfaction would influence exhibitor satisfaction using multiple linear regression analysis. The dimensions were: information, place, welfare facilities services, a variety of products and quality of products. The findings indicate that among the dimension, information followed by place and welfare facilities services and quality of products would have the most influence on exhibitors satisfaction. It is recommended that Addis Ababa Chamber of Commerce and Sectoral Association and other actors need to work systematically and in a coordinated manner on the factors influencing exhibition participants’ satisfaction when organizing exhibitions/trade fairs and further detail studies should be conducted on the individual factors influencing exhibitors’ satisfaction. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/17523 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | satisfaction | en_US |
| dc.subject | local enterprise's | en_US |
| dc.title | Factors Affecting Satisfaction of Exhibitors Participation in Trade Fairs/Exhibition Organized by Addis Ababa Chamber of Commerce and Sectoral Association | en_US |
| dc.type | Thesis | en_US |