Consumer Choice Factors For Buying Real Estate Property in Addis Ababa
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Date
2024-10
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Addis Ababa University
Abstract
This study set out to investigate the variables that affect consumers' decisions while purchasing real estate in Addis Ababa. The researcher has investigated how customers' choices of real estate are influenced by factors such as price, income, distance, environment, quality, and motivation. 220 valid and completed survey responses were obtained from a total of 245 questionnaires delivered to various survey participants located around Addis Ababa for the purpose of data collection. The purpose of descriptive frequency and percentage is to look into the segment characteristics of the target respondents. This study is helpful in examining the link between one dependent variable—consumer choice—and six independent variables—price, income, distance, environment, quality, and motivation—using a multiple regression model. The real findings were produced using SPSS version 27 software and STATA 15 once all the presumptions were successfully gathered. The study's main conclusions were that the six factors—price, income, distance, environment, quality, and motivation—all had a big influence on what people decide to buy. One of the main factors influencing consumers' choices is price.
Keywords: Price, Income, Distance, Environment, Quality and Motivation