Factors Affecting The Buying Behavior Of Leather Foot Wear Manufactures; The Case Of Anbessa Shoes Share Company
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Date
2019-06
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Addis Ababa University
Abstract
The main aim of this research was to assess the factors that influence the Buying Behaviour of Leather Foot Wear Manufactures; the case of Anbessa shoes Share Company. These four determinants: Environmental factors, Organization factors, Interposal factors and Individual factors have been kept in mind while doing this research. The study used both qualitative and quantitative Methods and descriptive research design techniques in which 218 respondents from Anbessa shoes factory were included. In this study both semi-structured interviews and questionnaire for company managers and employees identified through convenience sampling was used. The researcher used correlation and regression analysis to analyse the data.
The result of the study shows that all four variables; Environmental factors, Organization factors, Interposal factors and Individual factors have a significant positive and negative impact on Buying Behaviour of Leather Foot Wear Manufactures; the case of Anbessa shoes Share Company with different degree.
Besides, determinates factor, the buying centres communication network and player in straight rebuy is the same as in modified rebuy. In addition, the roles in the buying center in both straight rebuy and modified rebuy is similar. The study recommended that, managers should clearly realize their buying center activities and internal and external factors in order to have smooth relationships with the finished leather suppliers and improve their footwear manufacturing performances. Further studies were recommended in the areas by considering additional variables and considering leather product manufactures at large.
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organizational buying behaviour, buying center, decision making process