Assessment of E- Commerce in the Case of Dashen Bank.
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Date
2025-01-24
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A.A.U
Abstract
These study the assessments of e-commerce focusing on Dashen Bank's adoption and implementation of digital financial services. With the growing shift towards digital transactions, the study explores how Dashen Bank has integrated e-commerce strategies such as online banking, digital payment solutions, and mobile commerce to enhance operational efficiency and customer satisfaction. A mixed research approach was employed, combining primary data from surveys and interviews with secondary data from financial reports and relevant literature. The findings indicate that e-commerce adoption has contributed to increased revenue, reduced transaction costs, and improved customer experience, although challenges such as cyber security risks, inadequate digital literacy, and infrastructure limitations persist.
The study further highlights key success factors influencing e-commerce profitability, including user-friendly platforms, efficient digital marketing, and strong management support. Despite the positive outcomes, the research underscores the need for improved employee training, enhanced cyber security measures, and increased customer awareness to maximize the benefits of e-commerce. The study provides valuable insights for financial institutions aiming to leverage digital transformation for sustainable profitability and serves as a reference for future research in the Ethiopian banking sector.
Keywords: E-commerce, Digital Marketing, And Mobile Commerce.