Analysis of street food marketing: The case of Addis Ababa, Ethiopia
| dc.contributor.advisor | Workneh, Kassa (PhD) | |
| dc.contributor.author | Daniel, Zinabe Reta | |
| dc.date.accessioned | 2021-02-03T13:14:40Z | |
| dc.date.accessioned | 2023-11-04T09:36:59Z | |
| dc.date.available | 2021-02-03T13:14:40Z | |
| dc.date.available | 2023-11-04T09:36:59Z | |
| dc.date.issued | 2020-10 | |
| dc.description | A Research Project Submitted In Partial Fulfillment Of The Requirement For The Award Of Master Of Arts Degree In Total Quality Management And Organizational Excellence | en_US |
| dc.description.abstract | The main objective of the study was to analyse the factors influencing performance of businesses run by street food vendors in Addis Ababa, Ethiopia. Specifically, the study sought to establish the influence of location, financial capability, entrepreneurial expertise, and policies & regulations on the performance of businesses run by street food vendors in Addis Ababa. The data for this study have been taken into account to get a representative sample of street food vendors in Addis Ababa using cluster random sampling technique. The study population comprised all of the permanent street food vendors in Addis Ababa and was conducted in nine street food clusters where most densely populated in the capital. Within the domain of street vendors, the clusters have been chosen for the reason that they have more street vendors than other clusters that are not being selected: Megenagna, Mexico, Piazza, 4-killo, Haile Garment, Filwuha, Jemo and Bole. The target population was all the 135 street vendors in Addis Ababa. The study used primary data collection using a structured questionnaire. Data was analyzed using the Statistical Package for Social Sciences (version 20) software and Microsoft Excel. Pearson Correlation and multiple regressions were used to establish the relationship between the independent and dependent constructs of the research. Data analysis consisted of both descriptive and inferential statistics. The study concluded that location of a street food vending business, financial capability, entrepreneurial expertise, and policy & regulation influenced the performance of businesses run by street food vendors in Addis Ababa. Based on the study findings, the study recommended that the Addis Ababa city administrations should evaluate the policies and regulations governing the street vending businesses with an aim of creating a more promising environment. The study suggests that a similar study can be conducted in another area in the regions for comparison purposes in the country. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/24962 | |
| dc.language.iso | en | en_US |
| dc.publisher | A.A.U | en_US |
| dc.subject | Entrepreneurial expertise | en_US |
| dc.subject | Street food, financial capability | en_US |
| dc.title | Analysis of street food marketing: The case of Addis Ababa, Ethiopia | en_US |
| dc.type | Thesis | en_US |