A Comparative Study of Cross- Selling Practice in Public and Private Bank in Ethiopia( Special Reference Commercial Bank of Ethiopia and Dashen Bank in Addis Ababa City)
| dc.contributor.advisor | Gebrehiwot, Firehiwot (PhD) | |
| dc.contributor.author | Hailu, Gebretnsay | |
| dc.date.accessioned | 2018-07-11T07:49:41Z | |
| dc.date.accessioned | 2023-11-04T10:18:21Z | |
| dc.date.available | 2018-07-11T07:49:41Z | |
| dc.date.available | 2023-11-04T10:18:21Z | |
| dc.date.issued | 2017-06 | |
| dc.description.abstract | This paper focuses on comparing the cross selling practices in public and private banks (Special reference Commercial bank of Ethiopia and Dashen bank in Addis Ababa city). Thus, the study tries to assess the status and ways cross selling has been put in to practice by selected Ethiopian public and private banks. In addition, this research considers different cross selling dimensions such as perceived benefit, initiatives, effectiveness, and hurdles. To achieve the objective of the study, primary data were collected through questionnaire from sample of 60 bank employees of Commercial bank of Ethiopia and 60 employees Dashen bank . These respondents were selected using simple random sampling technique. The data collected through questionnaire were analyzed using descriptive statistical analysis method and SPSS as a tool of data analysis. Interviews were also conducted with management bodies of the selected private and public banks in Addis Ababa city. The result of the study indicated that, there are several loopholes; such as, lack of training and incentives, aggressive cross selling. In addition to the above findings, the common challenge of the. The finding also suggests some initiatives which can be taken by the banks in order to enhance cross selling practices of the banks. The study also clearly revealed that the four cross selling dimensions are strongly related. Based on the findings of the study, the researcher forwards some recommendations as; continuous supervision on the quality of services, provision of training to employees, and incentives to employees help the banks to achieve their objectives. The study revealed that cross selling practices in public and private sector banks are some difference. Further, this study brought out the major cross selling challenges and issue forced by both banks. Finally some important strategies were suggested for the betterment of officer in public and private sector banks. Key words: cross- selling, banking, retention customer | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/7883 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Cross- selling | en_US |
| dc.subject | Banking | en_US |
| dc.subject | Retention customer | en_US |
| dc.title | A Comparative Study of Cross- Selling Practice in Public and Private Bank in Ethiopia( Special Reference Commercial Bank of Ethiopia and Dashen Bank in Addis Ababa City) | en_US |
| dc.type | Thesis | en_US |