Potential, Opportunities and Challenges in Addis Ababa for City Tourism Development
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Date
2019-06
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Addis Ababa University
Abstract
City tourism is one of the fastest growing segments of the travel and tourism industry. The
indicator of the city tourism growth is becoming increasingly apparent in Addis and playing a
significant role. This thesis is intended to study the potential, opportunities and challenges in
Addis Abeba for city tourism development, To achieve the objectives, the researcher employed
both quantitative and qualitative research method. A quantitative research approach is in this
study Data (n=157) are collected from purposely selected tour and travel trade sectors (firms),
which have applied potential, challenges opportunities and prospect in their city tourism
development by using a survey questionnaire and the collected data is analyzed by SPSS version
23; Principle Factor Analyses is employed to validate the items used to measure potential,
challenges, opportunities and prospect, followed by a reliability test using Cronbach's Alpha
test, t-test and ANOVA test. Both primary and secondary data were used to examine the
challenges, prospect, opportunity and potential. To collect the primary data, deep and
continuous personal observation on tourist destination and other sources gathered from various
literatures. The analysis of the study revealed that Historical buildings, Cuisine and Museum
religious site, landscapes, mount Entoto; and monument and night life are also tourism product
and resources of city tourism of Addis Abeba. Even though the city of Addis tourism potentials
has diversified values, some of they have not yet been developed and utilized due to various
impeding factors such as lack of awareness about the tourism potentials, Pollution, sanitation,
lack professional trained man power, lack of city tourism facilties and absence of economic
maintenance of city tourism. Therefore, it is recommended that there is need to develop and
encourage the potentials and collaboration of the city tourism development between Addis Abeba
city government and ministry of culture and tourism offices with different stakeholders such as
tour operator, travel agent, event organizer, entertainment organizer, local people, private
sector and Addis city government offices as all are responsible to develop and exploit tourism
potentials of the study area.
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Keywords
Challenges, Prospects, Potentials, cities tourism indicators, opportunities, city tourism, Development, Addis Abeba