The Effect of Firm Characteristics and Firm Capability on Export Performance and the Mediation Role of Export Assistance: The Case of Ethiopian Oil Seed Exporters
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Date
2022-02
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A.A.U
Abstract
The objective of this study was to examine the effect of firm characteristics and firm
capability on export performance and the mediating role of export assistance of oil seed
exporters in Ethiopia. The study applied quantitative research method and adopted
explanatory survey design in order to address the research questions. In order to collect data
closed ended survey questionnaires were distributed to 98 target respondents selected using
stratified sampling technique. In order to analyze the data collected, the study applied
inferential statistics tools; Pearson correlation analysis and linear regression using SPSS 20
and SPSS Amos 20. The finding of the study revealed that firm characteristics and firm
capability had positive and statistically significant effect on export performance. Moreover,
the study exhibited through Baron and Kenny (1986) and Smart PLS 3.3.8 that export
assistance mediates the relationship between firm characteristics, firm capability and export
performance. Hence, the entire hypotheses formulated were accepted. The general
implication of the study is that firm characteristics and firm capability have significant
positive effect on export performance and this effect is partially mediated by export
assistance. The study recommended that organizations should give emphasis on their firm
characteristics and capability and properly manage export assistances received.
Keywords: Firm Characteristics, Firm Capability, Export Assistance, Export Performance
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Keywords
Firm Capability, Firm Characteristics