Tourism Institutions and their Dynamics: the Case of Tourism Transformation Council in Addis Ababa, Gullele Sub-City
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Date
2020-10
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Addis Ababa University
Abstract
Institutions are critical to ensure the development of tourism industry. In this regard, the
government of Ethiopia has been exercising different institutional reforms. TTC institution is one
of intuitional reform which has been in placed to reinforce the development of tourism sector.
However, the actual implementation of this reform did not bring improvements with tourism
industry at different levels. This study is therefor, intended to assess the establishment, structure,
function, and challenges of Tourism Transformation Council (TTC) in Gullele sub-city in Addis
Ababa. It has mainly focused on revealing gaps in the practice of implementation of the
mandates of TTC under the study. To conduct this research, mixed research method, which
involved both qualitative and quantitative approaches, was employed. To collect the primary
data, interviews were undertaken with nine (9) experts of Woreda, Sub-city and Bureau level
Culture Art and Tourism Office and Ministry of Culture and Tourism and 198 questionnaires
were filled out and collected from the members of TTC institution. Reviews of legal instruments,
studies as well as documentation of realities about the TTC institution were used for secondary
data. The result of this study showed that basically TTC institution was established to enhance
institutional coordination and collaboration for tourism development. The other finding is poor
institutional resource with inactive members (actors) of TTC functions. The study also showed as
there is poor implementation of TTC functions with no significant improvement in tourism
development in the area. Moreover, the study found out that there is absence of clear operational
guideline, poor working linkage with destination, poor enforcement and accountability
framework, budget constraints, lack of harmonious functions within the actors, frequent change
of leaders and members, low involvement of professional were major challenges of TTC
institutions. Finally, it is recommended that TTC as institution need to have sufficient resources
and proper representation of private sectors and professionals with clear operational
procedures of the actors. And should be also enhanced the capacity of members of TTC
institution with continuous training on integrated plan, proper implementation, accountability
backed by strong monitoring and follow up mechanisms
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Keywords
TTC institution, Establishment, Structure, Function, Challenges and Tourism Development