Impact of Chilot TV Program in Creating Awareness on Child Right

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Date

2017-06

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Addis Ababa University

Abstract

One of the pillars of social work discipline is its keen interest in the realization of justice for the most vulnerable segments of the society. Children are among these vulnerable groups that need protection. The purpose of this research is exploring the contribution of Chilot TV drama in creating awareness of children’s rights recognized in international and national legislation aimed at children’s rights protection as envisioned by CPJO. Furthermore, the research relates the awareness created about children’s rights by the TV drama in line with social work core values or principles. The method used in the research is qualitative method. The sampling used in the research is purposeful sampling. The data was collected using in-depth interviews of 11 participants and interviews of 5 key informants, as a primary data and using journal articles, researches, books, organizational data and other publications as a secondary data. The findings of the research basically show that Chilot TV drama has impact in creating awareness about children’s rights as envisioned by the CPJO. The drama has created awareness for parents, children and professionals who are involved in the promotion of children’s rights. The findings also show the challenges faced by the drama in creating awareness about children’s rights. Some of these challenges are lack of finance from donors, competition from other TV outlets and lack of organized feedback system about the program from the public Finally, the research’s finding suggests that policies which are made to promote children’s rights shall give due attention to the medium they use to reach the public. It also shows a private and public collaboration goes a long way to successful promotion and protection of children’s rights. This research leads to further researches which can be done to assess the role of media in creating awareness about all human rights. The research can be used to show how the social workers role is essential in promoting and protecting children’s rights as well as how social workers can use media to empower the vulnerable segments of the society

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social work discipline is its keen, interest in the realization

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