Green Marketing and Its Effect on Green Purchasing Behavior: The Case of Ethiopian Bottled Water Industry
| dc.contributor.advisor | Belaynesh Tefera (PhD) | |
| dc.contributor.author | Addishiwot Girma | |
| dc.date.accessioned | 2024-02-27T11:30:55Z | |
| dc.date.available | 2024-02-27T11:30:55Z | |
| dc.date.issued | 2022-06 | |
| dc.description.abstract | After the human development endeavor created a significant harm on the environment, words like green marketing has become widely prevalent. Following this development, companies (especially those in the developed countries) are using it as a tool to reach their customers. On the other hand, the awareness level of consumers is growing day by day, and with it comes an implications on purchase decisions. According to a survey study conducted, “environmental pollutions and awareness of environmental protection increase the effect of consumer buying behavior” (Boztepe, 2012). This research undertaking was, therefore, conducted to examine the effect green marketing practice has on green purchasing behavior of consumers in the water bottling companies in Addis Ababa. The study also used environmental knowledge as a moderating variable. A questionnaire was designed and distributed to 400 sample respondents. A semi-structured interviews were also made with representatives of sample water bottling companies in Addis Ababa to examine green marketing practice of the industry. Keywords: Green Marketing, Green Purchase Behavior, Environmental Knowledge, Green Marketing Mix | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/2016 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.title | Green Marketing and Its Effect on Green Purchasing Behavior: The Case of Ethiopian Bottled Water Industry | |
| dc.type | Thesis |