The Effect of Online Information Availability on Customer Satisfaction in the Ethiopian Hotel sector
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Date
2016-05
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Addis Ababa University
Abstract
Information is the key for business or Marketing activity. The ultimate goal of any business establishment is to remain in business profitably through production and sales of products or services, and information is the key for the system the business establishments promote their business to the user. This paper examines the effect of online hotel information availability on customer satisfaction in Addis Ababa. Hotel industry is one of the fastest growing service industry and continuously providing a very bright future in contributing to a country’s economy. Looking at the rapid technology advancement, it is important for hotel managers to create and implement the most effective marketing tool and website is one of the new technology modes for information and communication with the customers. For using a hotel service customers waste their time, energy and money by searching for what they want but if the hotel companies provide detailed information online the hard work will be easily solved. In our country finding detailed information online are hard, in other country on the Internet consumers can easily collect information about the hotel without traveling to the place to inspect the service and compare prices but in Addis Ababa this system doesn’t exist. In the offline market researching product offerings can be extremely expensive and time consuming. The student researcher finds during that the effect of online hotel information availability on customer satisfaction in Addis Ababa that customers are satisfied with the website but about the information quality and availability of detail information, they are not satisfied .Generally one of the core activities of a business company is to stay in business by understanding the target customer and provide what they want when they want and satisfy the consumer by being visible to the consumers
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Keywords
Hospitality industry, Information, customer satisfaction