Factors Affecting Customers’ Preference of Packaged Water in the case of Packaged Water Industries in Addis Ababa
| dc.contributor.advisor | Andualem, Getie (PhD) | |
| dc.contributor.author | Kassaye, Ruth | |
| dc.date.accessioned | 2019-04-03T07:29:33Z | |
| dc.date.accessioned | 2023-11-04T14:07:49Z | |
| dc.date.available | 2019-04-03T07:29:33Z | |
| dc.date.available | 2023-11-04T14:07:49Z | |
| dc.date.issued | 2018-06-10 | |
| dc.description.abstract | Review of literature shows that the consumption of bottled water is increasing all over the world, especially in the developing economies, the increment is more substantial. Research results also show that the factors that influence the consumers’ buying behavior of bottled water varies culturally and geographically. Consequently, the objective of the current study is to examine the factors behind customer consumption behavior of bottled water and to understand how they make their choices among the many brands available. The current study employed quantitative research approach and utilized correlational and descriptive research design and cross-sectional survey method of data collection using a self-report questionnaire. The participants (n = 171) of the study are residents of Addis Ababa and were selected using convenience sampling technique. The Statistical Package for Social Sciences Software has been employed for data analysis using statistical techniques such as descriptive statistics, t-test, ANOVA, Pearson‘s correlation and linear hierarchical regression. Bivariate correlation analysis indicated that occupation, belief, convenience, HQ, price and EKAS have statistically significant relationship with CB of respondents. Variance analysis of consumption behavior of BW against the categories of demographic variables (gender, season, age, education, occupation and monthly income) showed no significant variances were retained. Hierarchical regression analysis showed that the factors that predict the consumption behavior of BW are occupational background, price, packaging designs and EKAS with statistical significance of p = 0.05. Despite some limitations in the sampling and data collection processes, the result might provide practical and theoretical experience to the existing knowledge of consumption behavior of bottled water as well as other similar products. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/17477 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Bottled Water | en_US |
| dc.subject | Demographic factors | en_US |
| dc.subject | Psychological Factors | en_US |
| dc.title | Factors Affecting Customers’ Preference of Packaged Water in the case of Packaged Water Industries in Addis Ababa | en_US |
| dc.type | Thesis | en_US |