Assessment On The Effect Of Project Stakeholder Management In New Product Development Of Banks: A Case Study In CBE
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Date
2018-06-09
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Addis Ababa University
Abstract
Even though other governmental and private banks are available, CBE playing the main economic part of the country. Though banks in Ethiopia have received a lot of research attention, most have focused largely on the financial performance whilst there is no available information on stakeholder management practices in new product development in banks. Since project management is considered to be an effective means of stakeholder management, the purpose of this work was to assess the effect of stakeholder management in new product development in CBE. A case study was adopted in CBE and a questionnaires for product development management office and office of strategic management managers and workers had distributed. 47 respondents were selected by random sampling among 73. Finally, only 41 were completed from distributed 47 questionnaires. Based on the developed framework and model, the collected data reformed as suitable for IBM SPSS soft ware. As per the results of the empirical evidences the input factors of stakeholder management in product development projects of CBE and the success factors of the project based on the identified stakeholder management knowledge areas are discussed according to developed frameworks and models on the literature part. A descriptive statistics was used to describe the general result of the variables. In addition, correlation analysis was done to check the correlation between the dependent and the independent variables, and regression analysis was used to test the hypotheses developed following the conceptual framework. The findings indicate that the stakeholder management input factors that affect the performance of project stakeholder management process are: - Information Inputs Groups, Management Factor Groups and Stakeholder Estimation. Moreover, problem areas in project stakeholder management process are assessment of Stakeholder management and effective quality measurement of the outputs were inadequately performed in the project. So, it is recommended that the product development project in the bank should practice assessment work on stakeholder management process and improve the quality of the output in the project.
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project management, stakeholder management factor groups, commercial bank of Ethiopia(CBE)