Publishing Private Daily Newspaper in Addis Ababa: Post-1991 Challenges and Prospects
| dc.contributor.advisor | Hassen, Mohammed (PhD) | |
| dc.contributor.author | Ejigu, Frezer | |
| dc.date.accessioned | 2018-06-28T09:01:07Z | |
| dc.date.accessioned | 2023-11-08T13:37:34Z | |
| dc.date.available | 2018-06-28T09:01:07Z | |
| dc.date.available | 2023-11-08T13:37:34Z | |
| dc.date.issued | 2011-10 | |
| dc.description.abstract | During the last two decades in Ethiopia a daily private newspaper has not evolved except Eletawi Addis (Addis Daily) which lasted practically for a year. The purpose of this study is to find an economic explanation as to why daily private newspapers fail to evolve in Ethiopia. Commodification, an entry-point in the study of a political economy of communication dictates the research. A decade being the dividing line, two newspapers each are randomly selected from the first and the second decade, and another newspaper, unlike other newspapers which has either stayed for the longest years or remained in the market without interruption from entry-point to the present is part of the study. Hence, the advertising content, the motives and the commercialization throughout the years in the selected five newspapers has been studied from the first year of operation with two years interval till the exit years for the two newspapers of the first decade and till 2009/10 for the rest three. A qualitative indepth interview has also been conducted with advertising and marketing department heads and editors-in-chief in order to add to the richness of the data available from the quantitative content analysis. It has been found out that advertising following an increase in the early years has decreased towards the end of the first decade while in the second decade advertising has steadily increased in all the three newspapers. It should be noted that in all the five newspapers with the increasing advertising, news element has always been in a decreasing trend both in the first and second decade. This is a clear indication that the private weekly press throughout the years rather than providing news stories progressively to the public, their concern has shifted to advertising and contents that are not truly news such as entertainment and opinion. Hence, it could be concluded that though the private press beginning from the early years of existence has quickly familiarized itself with commodification, advertising has remained both a challenge as in the case of Tobiya, Tomar, and Mesenazeriya and a prospect for Reporter and Ethio Channel. In general, advertising that challenged the private newspaper market has significantly contributed for a daily not to evolve. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/4580 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Private Daily Newspaper | en_US |
| dc.title | Publishing Private Daily Newspaper in Addis Ababa: Post-1991 Challenges and Prospects | en_US |
| dc.type | Thesis | en_US |