Audience Reception Analysis of Ltv Show among Addis Ababa Residents
| dc.contributor.advisor | Tsegaye, Anteneh (PhD) | |
| dc.contributor.author | Worku, Selamawit | |
| dc.date.accessioned | 2020-06-04T09:03:10Z | |
| dc.date.accessioned | 2023-11-08T13:38:52Z | |
| dc.date.available | 2020-06-04T09:03:10Z | |
| dc.date.available | 2023-11-08T13:38:52Z | |
| dc.date.issued | 2019-06 | |
| dc.description.abstract | The main focus of this research is how Addis Ababa residents make sense of the messages transmitted on the LTV show. Undertaking the study, 42 hours hard talk which aired from March1st, 2018 – March13th, 2019 were selected. A qualitative research method is mostly considered appropriate in audience reception studies, thus this study followed qualitative research methods such as, focus group discussion and individual in-depth interview. In order to achieve the research objectives qualitative research methods were used as mentioned above. Systematic sampling and Purposive sampling techniques were used to get participants of this research. The data found from the respondents and key informants were triangulated with the interviewees of producers of LTV show and other hard talk hosts. The findings showed that majority of the discussants create meaning depending on what is relevant to their daily life. Audiences discussed with the messages of the program and took the important lessons relating to their experience and culture of the society they are living with. Among the respondents most of them believed that LTV Show is relevant to audiences in creating awareness of hard talk and the current stance of the politicians and government officials. Audiences explained the opportunities the hard talk created for them and challenges they have faced. Accordingly, they gave their suggestions which help to shrinkage the weaknesses of the show. Finally, LTV Show producers and participants have agreed that LTV show needs to work in creating awareness of hard talk, analyse the criticisms, work on the nature of the hard talk and in giving opportunities to the audience‟s. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/21423 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | AAU | en_US |
| dc.subject | LTV show | en_US |
| dc.title | Audience Reception Analysis of Ltv Show among Addis Ababa Residents | en_US |
| dc.type | Thesis | en_US |