Factors Affecting Travelers Use of Online Flight Booking: The Case of Ethiopian Airlines
| dc.contributor.advisor | Mohammed, Abdurezak (PhD) | |
| dc.contributor.author | Temesgen, Rodda | |
| dc.date.accessioned | 2019-04-11T07:59:00Z | |
| dc.date.accessioned | 2023-11-04T14:25:14Z | |
| dc.date.available | 2019-04-11T07:59:00Z | |
| dc.date.available | 2023-11-04T14:25:14Z | |
| dc.date.issued | 2018-06-15 | |
| dc.description.abstract | The purpose of this study is to identify and assess the factors that affect Travelers’ use of online flight booking (E-Ticketing) in Ethiopian Airlines (EAL). Due to the slow grabbling of E-Commerce and E-payment in Ethiopia, the utilization of e-ticketing in EAL is an important issue that should be addressed to improve the deficiency of the system. In this research, factors identified by (et al Yapp Jiin Fui, S. Mariapun, Abdullah- Al- Mamun, 2014) on adoption of E-ticketing that combines Acceptance Model (TAM) and online trust and purchase intention model for airline E- ticketing in Malaysia (Chen and Barnes, 2007 as cited from Goh, 2008) were used along with Relative Advantage. Primary data had been collected through 399 valid questionnaire surveys from target respondents of passengers on board Ethiopian Airlines international flights. Statistical Package for social Science (SPSS v20) was used to generate the actual results on frequency tables while descriptive analysis was used to analyze and describe the findings. In addition, logistic regression was used to determine the type of relationship the identified factors have on use of online flight booking by travelers in Ethiopian Airlines. The results confirmed that Relative Advantage, perceived ease of use, Perceived Trust & Awareness as having a positive significant relationship with usage of e-ticketing in Ethiopian Airlines, while perceived risk was proven to have a negative significant effect and Perceived Usefulness as having a positive insignificant relationship. The study recommended Ethiopian Airlines to give a new emphasis in promotion for better awareness, better design of user-friendly system that can be applicable for international users and to project higher trust when providing online booking services and letting customers get acquaintance of risk related issue in order to yield higher traveler acceptance. In general, based on the findings the researcher recommends for the airline to develop higher level of customer awareness, risk reduction, trust increasing and development of a competitive standard user-friendly convenient app that suits international customers considering the fact they have different backgrounds, cultures, exposure and language. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/17838 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Relative Advantage | en_US |
| dc.subject | Perceived Usefulness Awareness & Perceived Risk. | en_US |
| dc.subject | Perceive Ease of Use | en_US |
| dc.subject | Perceived Behavioral Control | en_US |
| dc.title | Factors Affecting Travelers Use of Online Flight Booking: The Case of Ethiopian Airlines | en_US |
| dc.type | Thesis | en_US |