The Effect of Supply Chain Strategy on Organizational Performance: The Case of East African Bottling S.C.

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Date

2021-02

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Addis Ababa University

Abstract

The core motivation for conducting this study was the need to investigate the understanding, practical implementation of supply chain strategy and its effect on organizational performance in the case of East Africa Bottling S.C. with objectives such as: collecting and analyzing data on identifying supply chain practices in the company pertaining to supply chain strategy, carrying out an assessment on the Modus Operandi through which supply chain strategy are put to effect in the company, and outlining the implications of such strategies on the organizational performance. Questionnaires were used to collect data from 113 relevant employees. Primary data was supplemented with secondary data garnered from the organization annual reports to a limited extent. Having done so, the data gathered was subjected to quantitative statistical regression analysis using the SPSS statistical software with the intent of finding proofs for or against alternate knowledge claims. The calculations carried out include: the Pearson Correlation Test and multiple linear regression models. In the end, the study provided insight alluding to the fact that a lion’s share of the subjects involved in the study had awareness of the merits of implementing supply chain strategy. And, such strategies were practiced evenly as well as moderately in the relevant divisions of the company’s activities. However, there was an observed negative measurement relating to the implementation of customer service strategy. Finally, pursuant to the initial intentions of the researcher, relevant areas that merit further investigation were enumerated alongside the suggestion that there be a holistic investigation at the level of the food and beverage manufacturing sector in Ethiopia.

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Keywords

Supply Chain Strategy, Organizational, Performance

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