Determinants of Coffee Export Performance: The Case of Ethiopian Commodity Exchange
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Date
2022-04
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A.A.U
Abstract
The purpose of this study was to examine the effect of export determinants on coffee export performance:
The case of ECX, Addis Ababa. The study was adopted mixed research approach and particularly
explanatory research design was applied. For this purpose, the researcher has taken 115 respondents
and Self-administer questionnaire and Interview guide were used to gather primary data. The collected
data were analyzed by using SPSS-Version 20. The data analysis used both descriptive and inferential
statistics. The descriptive statistics such as frequency, percent, mean and standard deviation were used
for describing the demographic characteristics of respondents and the whole perception of respondents
on items/questions of both dependent and independent variables. The inferential statistics like Pearson
correlation and multiple regressions were used to show the relationship between independent and
dependent variables and to determine to what extent independent variables influence the dependent
variable. The findings of the study indicated that, export market strategy, firm characteristics,
management characteristics, foreign and domestic market characteristics were found to have a positive
and significant effect on coffee export performance at ECX and coffee export performance is positively
and significantly correlated with the independent variables (both internal and v external export
determinants). Finally, the study recommended that ECX management bodies should address all
subjects/issues related to both internal and external export determinants in accordance with the current
business situations and interest of the customers; these again enhance the coffee export performance in
terms of coffee sales volume, coffee export market share as well as foreign currency earnings to the
country’s economic development and also this helps to create market opportunity to farmers/coffee
producers.
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Keywords
Coffee Export Performance, Export Determinants, External Environment, Internal Environment