Examining Supply Chain Performance Of Selected Breweries In Ethiopia Using Scor Model (The Case Of BGI And Habesha Brewery S.C)
No Thumbnail Available
Date
2019-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Addis Ababa University
Abstract
The objective of the research study is to examine the supply chain performance of selected breweries in Ethiopia, the case of BGI and Habesha Brewery S.C. The researcher has used SCOR model to measure the performance of the supply chain of the case breweries. The study is descriptive research. The researcher undertakes a census study in case breweries and purposive sampling in suppliers and distributors. The study has used primary data collected through self-administered questionnaire and semi-structured interview questions. The self administered questionnaire data are analyzed using mode as a measure of central tendency. The semi-structured interview data are also organized and presented. The two case breweries data are analyzed separately. According to the findings of the study, both breweries are best performers in the reliability and poor performers in supply chain cost performance attributes. Company A is an advanced performer in Responsiveness while company B is best performer in this performance attribute. On the other hand, Company A is best performer in supply chain asset management and company B is advanced performer in this performance attribute. In agility performance attribute, company A is poor performer while company B is advanced performer. The researcher recommends the supply chain of the case breweries to give much attention on which they are poor performers and also to advanced performance attributes in order to get the competitive advantage over their competitors. All in all, the case breweries shall measure their supply chain performance periodically in order to take corrective action to their strategy.
Description
Keywords
supply chain performance, SCOR model, performance metrics, breweries