Factors that affect the use of Mobil Banking in the Commercial Bank of Ethiopia
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Date
2018-06-01
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Addis Ababa University
Abstract
The purpose of this study is to identify the factors that affect the use of mobile banking project in Commercial Bank of Ethiopia. The study used descriptive statistics and regression model to assesse factors that affect usage of mobile banking. This study was conducted based on the data gathered from customers of Commercial Bank of Ethiopia within four district and eight branches using questionnaire from sample size of 400. Dependent variable was customer mobile banking usage, and independent variables were Relative Advantage (RA), Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Compatibility (Com), Perceived Trust (PT), Awareness (AW), and Perceived Risk (PR) The analysis of the data was done with the help of the SPSS version 20. The regression result found that PR and PEOU were found statistically significant to affect the mobile banking usage in the study area. The research recommended CBE to 1) work on innovative technology and promotion to minimize perceived risk and low trust, 2) make MB more easier to use, 3) develop innovative projects to enhance the participation of people with low level of education. This is due to the fact that less educated ones felt that mobile banking is not easy to understand and might create wrong transfer, 4) expand MB in other branches by targeting business owners as they were higher users of MB, and 5) more emphasis on the benefits that customers will obtain in the aspects of cost savings, convenience, flexibility, and mobility when using mobile banking services.
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Mobile banking, Perceived Trust, Perceived risk, Awareness