Achievements, Opportunities and Challenges of Tourism Industry in Amhara National Regional State
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Date
2010-06
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A.A.U
Abstract
Tourism industry consists of all the firms, organizations and facilities which are intended to
serve the specific needs and wants of tourists. The study was about the achievements,
opportunities and challenges of tourism industry in ANRS. Assessing the coordination among
the stakeholders, tourists view of service in the region, promotion and image building and
protection and preservation of heritages were picked up as objectives. Primary data was collected
using a structured questionnaire and interview was made with different parties. Secondary date
from different sources was also used.
The increase in tourists flow in past can be attributed to the socio-economic development and
democratic processes that have taken place in the country over the past decade or so.
Neve11heless, the most likely reason for tourists visiting the country and the region in particular
is its rich cultural and historical heritage. The demand for attractions of the region exists. There
has been growing appreciation for unique culture and history, scenery and archaeological sites,
flora and fauna. This trend is forecasted to continue for the coming decade. The problem is the
service sector has not been responding properly. Not only there exists limitation in correctly
portraying the country to the world but the service sector is not competitive enough thought there
have been improvements. This and others being the case, the growth in tourist flow has probably
been in response to the international trend.
Achievements have been registered in formulating regulations, providing trainings to different
parties, information provision etc. Challenges include the country's lingering international image
coupled with poor promotion, lack of coordination among the stake holders; conservation of
heritages etc. If the industry has to develop and make meaningful contribution to the regional
economy, achievements have to be strengthened and challenges dealt with and hence
opportunities capitalized
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Keywords
Achievements, Opportunities and Challenges, Tourism industry inn Amhara National Regional