The Effect of Celebrity Endorsement on Customers’ Usage behavior: The Case of Ethiopian Banking Industry

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dc.contributor.advisorAndualem, Getie (PhD)
dc.contributor.authorBirhanu, Edom
dc.date.accessioned2018-10-19T06:06:40Z
dc.date.accessioned2023-11-04T14:08:06Z
dc.date.available2018-10-19T06:06:40Z
dc.date.available2023-11-04T14:08:06Z
dc.date.issued2017-06-16
dc.identifier.urihttp://etd.aau.edu.et/handle/123456789/12933
dc.language.isoen_USen_US
dc.publisherAddis Ababa Universityen_US
dc.subjectCelebrity endorsementen_US
dc.subjectProduct Match-up Hypothesisen_US
dc.subjectSource Credibility Modelen_US
dc.titleThe Effect of Celebrity Endorsement on Customers’ Usage behavior: The Case of Ethiopian Banking Industryen_US
dc.typeThesisen_US

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