Comparative Analysis of Road Traffic Coverage in Ethiopian Print Media: Addis Zemen and Reporter Newspapers in Focus.
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Date
2019-06
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Addis Ababa University
Abstract
The study aimed to conduct comparative analysis of road traffic coverage in Addis Zemen and Reporter newspapers in the years 2008 and 2009 EC. The research was carried out through a combination of quantitative and qualitative Methods. Content analysis was the main method. In depth interview was also conducted with editors of Addis Zemen and Reporter newspapers. 50 stories of Road traffic accidents reported were sampled, coded and content analyzed. Findings of the study revealed that majorities of the stories published in both newspapers were placed on inside pages. Little number of articles was kept on front and editorial pages. The themes of the stories weren’t mainly framed in a way they influence the public. The study also established that focus of the articles was directed at reporting the occurrence of accident than on creating awareness. Both Addis Zemen and Reporter newspapers didn’t put the road traffic stories as an agenda. The study showed Reporter newspaper provided much space and coverage than Addis Zemen newspaper. The study recommended a more inclusive research encompassing both print and broadcasting media should be done
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Journalisme