Assessing the Organizational Structure of Ethiopian Airlines Group PR and Corporate Communications Department
| dc.contributor.advisor | Amanuel Gebru | |
| dc.contributor.author | Ashenafi Zeray | |
| dc.date.accessioned | 2026-03-05T11:35:15Z | |
| dc.date.available | 2026-03-05T11:35:15Z | |
| dc.date.issued | 2022-09-10 | |
| dc.description.abstract | The aim of this paper is to look at the implementation of the organizational structure of the Ethiopian Airlines PR and Corporate Communications and it examines the causes of the overall challenges of the department structures, the decision-making process in the department, and the organizational communication of the Ethiopian Airlines PR and Corporate Communications. The qualitative research paradigm was used as a method of study. Accordingly, focus group discussions with two groups, in-depth interviews with four members of the department, and participant observations were conducted to explore employees' and management views on the operation of the organizational structure. The researcher found out that it is important to take the dominant coalition, classical and excellence theory of communication approach to organization as theoretical framework. The major findings of the study indicated that, although the organizational structures have been changed repeatedly; fundamental changes have not been achieved within the department. The structure creates a knowledge gap and external customer dissatisfaction, an unnecessary bureaucratic system of decision making, and not being represented in the organizational structure are among the main factors that affect the effectiveness of the department. There were also gaps revealed by the study like the place of PR in the organizational structure which affects the practices and the absence of public relations research in the department. Therefore, restructuring the organizational structure based on knowledge-based research, empowering the PR professionals, and updating all recent strategic information to the professionals were some of the recommendations made. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/7849 | |
| dc.language.iso | en | |
| dc.publisher | Addis Ababa University | |
| dc.subject | The aim of this paper is to look at the implementation of the organizational structure of the Ethiopian Airlines PR and Corporate Communications and it examines the causes of the overall challenges of the department structures | |
| dc.subject | the decision-making process in the department | |
| dc.subject | and the organizational communication of the Ethiopian Airlines PR and Corporate Communications. | |
| dc.title | Assessing the Organizational Structure of Ethiopian Airlines Group PR and Corporate Communications Department | |
| dc.type | Thesis |