Media and Social Responsibility:
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Date
2022-09
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Addis Ababa University
Abstract
The purpose of this thesis was to investigate the role of FM 96.3 radio program. Qualitative method used to achieve the research aims and objectives. The data gained through both primary and secondary sources. The study carried out by using purposive sampling. In this study, the researcher collected all available materials that are closer to and more relevant to the subject. Relevant data were gathered from two sources: primary and secondary data sources. Content analysis conducted to study media social responsibility in the case of FM 96.3 YEGNA BET radio program. The findings showed that YEGNA BET started the YEGNA BET radio program to fulfill its social responsibility. Another motivation for producing and broadcasting the YEGNA BET radio show is to fulfill FM YEGNA social responsibility as a public radio station. Another reason is that it wants to be an alternative family program for the audience. The YEGNA BET radio program, produced and broadcast by FM 96.3, is a program to reduce the negative impact of social media on children, to create civilized citizens, to build a healthy family, and to be a competitive media. In addition, based on the data gathered thus far, it indicates that the contents of the YEGNA BET program are marriage, society's role for children, holidays and togetherness, marriage and expectation, what we live, what we have, how to help victims of the war, and Ethiopian social values. The YEGNA BET radio program produces and broadcasts information that meets professional standards of truth, accuracy, neutrality, and balance. Since academics have used these worldwide dimensions to investigate social responsibility in the media, Furthermore, journalists have various possibilities to develop and broadcast the YEGNA BET radio show. In addition, there are difficulties in creating and airing the YEGNA BET radio show due to the journalists' lack of experience, the audience's ignorance of the topic under debate, and the lack of continuity of the program.
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Keywords
FM 96.3 Radio Program,Social Media