Determinants of Media Relations in Public Sector Government Organizations: in the Case of City Government of Addis Ababa
| dc.contributor.advisor | Jemaneh, Agaredech (PhD) | |
| dc.contributor.author | Chernet, Abebe | |
| dc.date.accessioned | 2019-08-26T08:37:48Z | |
| dc.date.accessioned | 2023-11-08T13:38:29Z | |
| dc.date.available | 2019-08-26T08:37:48Z | |
| dc.date.available | 2023-11-08T13:38:29Z | |
| dc.date.issued | 2019-06 | |
| dc.description.abstract | Journalist and public relation professionals’ relationship has been seen as “antagonistic” for several decades in both journalism and public relations scholarship. This study aimed to determine factors that affect media relations in city government of Addis Ababa public sector government organizations. This study employs Qualitative and quantitative research based studies, specifically explanatory design. So as to get reliable information the study used survey, in-depth interview and document analysis. The study purposefully incorporated 5 communication directors from 5 public sector government organizations and 77 journalists who work in 19 private and government Medias. Data received was presented in the form of tables, graphs as well as narrative statements. The study revealed that social Medias are not applied properly for media relations purpose , the application of public information model by the selected public sector government organizations caused problems on the task of media relations, the strategies being used by the media and public sector government organizations are affecting the media relations tasks and experience of journalists and knowledge gap of preparing Press releases and conferences were other factors that affect media relations. The study concluded that government at all levels must establish a coordinating forum between the government and the leadership of the media. This forum can be used to straighten out any misunderstandings that arise in the day to day relationships and also start a new culture of mutual cooperation. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/18818 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Journalisme | en_US |
| dc.title | Determinants of Media Relations in Public Sector Government Organizations: in the Case of City Government of Addis Ababa | en_US |
| dc.type | Thesis | en_US |