Cultural and Linguistic Westernization: The Case of Dressing, Hair style and Language Use among AAU Students
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Date
2014-03
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Addis Ababa University
Abstract
The main objective of this study is to examine the extent of cultural and
linguistic westernization in Addis Ababa University among 6 kilo campus
students and analyze its effect on indigenous languages and cultures. To
achieve this objective data were gathered from 213 students using
questionnaire and 20 students were interviewed using semi-structured
interview technique. 213 students were selected from 12 departments.
Multistage sampling was employed to get participants’ response to the
questions in the questionnaire. Results indicate that most of the
students studied were under western influence in terms of dressing, hair
style and language use. Several factors have caused this which includeː
globalization, to be viewed as “modern”, to be viewed highly educated, lack of
confidence and so on. Female students were more influenced by western
dressing and hair style than males, while students from urban areas
appeared to be more influenced than students from rural areas in
linguistic westernization.
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Keywords
examine the extent of cultural, and linguistic westernization