Assessing the Practice of Tv News Anchoring on Tv Stations: A Case of Etv, Ebs & Fana Tv
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Date
2019-10
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AAU
Abstract
True that television anchors are the faces of television news channels; hence, they play
crucial roles in shaping the image of their channel. This study proposed to assess the
practice of TV news anchoring at TV stations in Ethiopia i.e. ETV, EBS and FANA TV.
To find out the available data, qualitative research method has deployed. The study
analyzes transcribed texts, an in- depth interview of three news department heads, nine
news anchors, three editors, three studio directors, three feedback department heads of
ETV, EBS and FANA TV. In total, 21 respondents have interviewed. Moreover, it used as
primary sources vacancy advertisement of ETV, and Editorial policies of ETV, EBS and
FANA. Draft guidelines of news anchors’ manuals have used. In addition, five days
evening news hours on air performance anchors of each station have attended. The
overall result findings show that ETV, EBS and FANA TV do not have a trend of skilled
TV news anchors with accepted and standardized role, duty and job responsibilities. They
lack clear working systems on the input of anchors in newsroom. And most of the TV
anchors lack the knowledge of reading techniques and mechanics. (i.e. pitch, tone,
emphasis and pause etc.). This study concludes that the stations give no attention for
anchoring. Apart from this, there is no news anchors recruitment manual and guidelines.
So, clearly enhancing TV news anchoring contribution to the overall outcome of the news
department through introducing a clear job description and responsibilities of TV news
anchors is very important.
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Keywords
Television news, News anchoring, qualitative research