The Moderating Role of Employees Characteristics on the Relationship Between Motivating Factors and Performance in the Case of Dashen Bank S.C

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Date

2025-03-03

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Addis Ababa University

Abstract

This study investigates the moderating role of employee characteristics—age, gender, education, and experience—on the relationship between motivating factors (salary and rewards, promotion, career development, and work environment) and employee performance in the context of Dashen Bank S.C. A mixed-methods approach was used, combining qualitative insights and quantitative analysis. Data were collected through structured questionnaires from a sample of 107 employees across 11 conveniently selected branches in the Bole area, using Slovin’s formula and simple random sampling. The research adopted both descriptive and explanatory designs, and data were analyzed using correlation, multiple regression, and moderated regression analysis via the PROCESS Macro. The findings revealed that all four motivating factors had a statistically significant and positive influence on employee performance, with the work environment being the strongest predictor. However, employee characteristics did not significantly moderate these relationships, indicating that the impact of motivational factors on performance is consistent across different demographic groups. Based on these results, the study recommends that Dashen Bank enhance working conditions, offer competitive rewards, improve training and development programs, and ensure fair promotion practices to boost employee performance across the board

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Keywords

Employee motivation, Employee performance, Work environment, Salary and rewards, Promotion, Career development

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